Market Economicsinnovation evaluation strategy
Ecological Footprints

An ‘ecological footprint’ is in its strict sense the total amount of land it takes to support a given population.  It is calculated on the basis of products consumed by considering how much land is needed to make them, and how much carbon dioxide is produced as a result.  Ecological footprints can be developed for individual, organisations, regions or entire countries.  Footprints may also be generated for other natural resources and wastes, e.g. water, water pollutants, energy, air emissions and so on.  Market Economics Ltd in conjunction with the New Zealand Centre for Ecological Economics (www.nzcee.org.nz) and Massey University is at the forefront of ecological footprinting in New Zealand.
For more information, click the link below or contact Market Economics Ltd.
Calculate Your Own Personal Ecological Footprint

Examples of Recent Work:

Ecological Footprints of New Zealand and its Regions, Ministry for the Environment. Ecological Footprint of the Waikato Region, Environment Waikato


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