Areas of ExpertiseSupply and Demand Analysis

Location is also a key driver of market behaviour.  Market Economics Ltd has specialist expertise in integrating social, demographic and economic data with locational information to assess demand, along with the structures established to meet this demand.  Spatial-interactive models and Geographical Information Systems (GIS) are applied to make the link between demand (people, households) and supply (facilities, infrastructure) on the ground.  At Market Economics Ltd we have applied these methods widely for both commercial sector (e.g. in retail network planning and development) and public sector clients (e.g. to locate recreational and sporting facilities such as libraries and swimming pools).

Examples of Recent Work:

Auckland City Community Resources Model, Auckland City Council.
Business Land Model, Auckland Regional Council.