Market Economicsinnovation evaluation strategy
Retail

Market Economics Ltd offers a variety of specialised services in the retail sector, including:

    • Market analysis by segment
    • Catchment analysis to place spending power ‘on the ground’
    • Segment analysis – to identify spending power for each product and store type
    • Retail sector analysis – covering all stores in New Zealand by type, size and location
    • Performance analysis – estimates store performance and sales potential
    • Market forecasts – in regional and local markets, throughout New Zealand
    • Spending forecasts – analysis of trends in real spending per sector
    • Location analysis – evaluation of potential sites for retail and service outlets
    • Centre and retail mix to identify the best mix of floorspace and retailer type
    • RMA implications – assessment of the RMA’s effect on proposed retail or commercial development.

    Examples of Recent Work:

    Proposed Countdown Hypermarket, Manukau, Progressive Enterprises.
    Manawatu Large Format Retail Development, Kiwi Income Property Trust.


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